Marvel announces the studio universe’s first run of three successful phases of cinematic films will be titled under the Infinity Saga classic crossover story arc.

President Kevin Feige of Marvel Studios has announced that the first three phases of the Marvel Cinematic Universe will collectively be known as The Infinity Saga crossover. A very intense story arc on the comics that has changed slightly to be adapted for cinema.

While the MCU has so far been divided into phases, each ending with a major Avengers team-up movie, it has been clear for the majority of film series’ run that everything has been building towards a final chapter. Feige emphasises this in an interview featured in the latest issue of Empire, where he discusses creating the conclusion to over a decade’s worth of filmmaking.

“We wanted to bring to a conclusion a series of movies in a way that had never been done before,” Feige says regarding the decision to use the Infinity Saga title. “Harry Potter had an ending because there were only so many books. Lord of the Rings too. But we thought, 22 movies in, wouldn’t it be fun to bring some finality to the storyline.”

Below: First look at the new Professor Hulk and cast on the cover of the May 2019 Empire Magazine cover.

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Avengers: Endgame will be the final film in The Infinity Saga, and bring the story of Thanos and his quest to use the Infinity Gauntlet to a close. While not every film in the Saga has been instrumental to Thanos’ quest – we didn’t see our first Infinity Stone until the Tesseract was revealed in the post-credits sequence at the end of the MCU’s fourth film, Thor – The Infinity Saga seems a fitting name for the story arc. It will also presumably make for a very pretty 22-film box set, too.

It’s weird to think that it was just the X-Men, Fantastic Four and Spider-Man that were Marvels A-grade properties. I can’t imagine them having more hype than Iron Man, Cap and Thor now.

Even when you look at the comics with Cap and Iron Man leading big stories like Civil War, Iron Man was still considered B-grade until his movie in 2008 (from what I read online, I’ve always loved him). No wonder the trailers have been manipulated to hide crucial parts of the storyline preventing the big giveaways.

“The thing that’s most important to us is that we preserve the surprise of the narrative.”

Endgame directors Joe and Anthony Russo have discussed how they use footage that doesn’t make it into the final cut of their films in their trailers as to “preserve the surprise of the narrative.” 

the Russo brothers were recently interviewed by Empire Magazine and talked about how important it was to them that they “keep the film’s marketing department from spoiling the surprises.”

“We talked about all scales of marketing,” said Joe Russo. “The thing that’s most important to us is that we preserve the surprise of the narrative. When I was a kid and saw The Empire Strikes Back at 11am on the day it opened…It so profoundly moved me because I didn’t know a damn thing about the story I was going to watch. We’re trying to replicate that experience.”

Joe previously spoke about this issue as well and explained how Anthony and he “use all the material that we have at our disposal to create a trailer. We look at the trailer as a very different experience than the movie, and I think audiences are so predictive now that you have to be very smart about how you craft a trailer because an audience can watch a trailer and basically tell you what’s gonna happen in the film.”

“We consume too much content,” added Russo. “So at our disposal are lots of different shots that aren’t in the movie that we can manipulate through CG to tell a story that we want to tell specifically for the purpose of the trailer and not for the film.”

The MCU is as much about what’s next as it is what’s now, though, so it’s time to start guessing what the next saga will be. With Disney’s acquisition of 21st Century Fox now effectively a done deal, we’ll likely soon see X-Men and Fantastic Four characters arrive in the MCU. Avengers vs. X-Men, anyone?

There are already signs that Avengers: Endgame’s trailers are taking the same approach, as the Super Bowl spot appears to have edited out a character in one scene and many fans are questioning the shot in the latest trailer of the Avengers in their new suits alongside Tony Stark who, as far as we know, is not on Earth.

All the twists and plot turns will be revealed when Avengers: Endgame hits cinemas worldwide on April 26, 2019.

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